Life insurance, in plain English.

A five-minute read that covers what most people ask on their first call.

What is life insurance?

Life insurance is an agreement between you and an insurance company. You pay a premium, usually monthly. If you die while the policy is active, the company pays a tax-free lump sum, called the death benefit, to the people you chose.

Who needs it?

If someone would struggle financially without you, you probably need it. That usually means:

  • Parents with children at home
  • Couples who share a mortgage or rent
  • Anyone with co-signed debt, such as private student loans
  • Business owners with partners or key staff
  • People who want to cover funeral costs so family does not have to

What does it cover?

Most causes of death are covered, including illness and accidents. Your family can spend the payout on anything: the mortgage, childcare, college, everyday bills.

The main exceptions are death by suicide in the first two years and claims where the application left out something important. Answer every question honestly and exclusions are rarely a problem.

Term or whole life?

FeatureTerm lifeWhole life
LastsA set period, often 10 to 30 yearsYour whole life
CostLowest price for the coverageSeveral times more than term
Cash valueNoneBuilds slowly over time
Best forCovering the years your family depends on your incomeLifelong needs and estate planning

Most families we work with choose term. It covers the expensive years for the least money.

How much do I need?

A common starting point is 10 to 12 times your yearly income, plus enough to clear the mortgage. A broker can fine-tune that in a ten-minute call.

Common questions

Do I need a medical exam?

Not always. Many carriers now approve healthy applicants using an online health questionnaire and records checks. If an exam is needed, a nurse comes to you and the carrier pays for it.

How long does approval take?

No-exam policies can be approved in a few days. Policies that need an exam usually take three to five weeks.

What does a broker cost me?

Nothing. The insurance company pays the broker. Your price is the same as buying direct.

Can I change my policy later?

Yes. Many term policies can be converted to permanent coverage, and you can always apply for a new policy if your needs change.

Still have questions? Call (470) 555-0142 or send us a note.

Get my free quote

Disclosures

Products, rates and availability vary by state and eligibility, and may depend on your truthful answers to a health questionnaire. Any rates shown are illustrative and not guaranteed. Insurance is provided by third-party carriers. Marigold does not provide legal, tax or investment advice.

No-exam coverage: issuing a term life policy without a medical exam is subject to product availability and your eligibility.